Since Past couple of years, Social media has proven to be one of the most powerful tools for sharing, promoting information and connecting with live audience. With the spread of Social Media, Marketing has become increasingly common and extremely important for promoting businesses on different social media platforms. SMM in short is the process of gaining traffic or customer engagement via different social media sites like Facebook, Twitter, Google+, Instagram , Pinterest, Youtube and so on.

1. Research Your Target Audience: Social Media gives the power to interact with the live audience which also gives the opportunity to interact, engage and promote your product to your target audience. In Addition, it will be easier for the brand to build their reputation and gain referrals. So be more specific and learn as much as possible about your target audience. It is a more effective strategy to be a big fish in a small pool rather than the other way round.

2. Content Strategy: Creating meaningful content is as important as to promote your products; this carries the right information to the right audience. General preference for a social media strategy is to build visual content where you put the right information through an image.

Create an effective content strategy with first knowing who you are and, second, knowing who your audiences are. Brands that create content through consumers, engage with audiences consistently and work towards building a relationship with their audiences without hard selling are the brands that tend to be far more successful in achieving maximum ROI.

3. Social Campaigns: In 2015, Social campaigns soared to great heights for creative marketing. There are so many channels available for brands like Facebook, Twitter, Pinterest and LinkedI. Have a look at the best campaigns so far, organized by channel, and consider what you can learn from the innovative companies behind these initiatives.

4. Social Analytics: Social media is overflowing with rich data and social analytics. A complete Social analytics process is a critical step in the social media marketing, allowing marketers to measure their marketing channel performance and plan the actions they take to execute on their social strategy.

5. Measure Work and Data: Measure or reanalyse your plan and strategy on a regular basis how effective have the social media marketing campaigns been in creating brand awareness and generating revenues?

Use the collected data to refine and adjust the message, communication channels, and promotion strategies. If it is not working, a small modification is often enough to improve it significantly. If unsure, go back to the target audience and ask them what they think.

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